THE PERFECT MIX BY FAR EAST MOVEMENT AND REESE’S (2010)
Far East Movement’s single “She Owns The Night” was the theme for Reese’s “Perfect Mix” advertising campaign. The track’s instrumental was featured prominently in commercials for Reese’s Peanut Butter Cups.
HTC ONE “TURN UP THE LOVE”
Mobile giant HTC recruited the Far East Movement to promote the international launch of their new HTC One smartphone. The group’s single “Turn Up The Love” was the theme for the phone’s extensive launch campaign, and FM also appeared prominently in the phone’s commercials. These commercials were broadcast worldwide, making “Turn Up The Love”a major hit overseas.
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Microsoft builds six-story, live-action Windows Phone in NYC
As part of the launch for Microsoft’s Windows Phone, Far East Movement performed live in a six story replica of the device. The unique activation took place in New York City’s Herald Square.
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Alpine Bass Line
Inspired by the campaign for their Interscope album Dirty Bass, StampX aligned the chart-topping group Far East Movement with renowned electronics manufacturer Alpine. The result was Alpine’s Bass Line subwoofers, an affordable range of subs that prioritized delivering the heavy bass synonymous with Far East’s hits.