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Busta’s headlining set at Heineken’s on-site activation at Coachella featured surprise performers from Hip-Hop legends including Puff Daddy, Mase, Snoop Dogg and Warren G.
The initial collaboration between Busta and Doritos was so fruitful that a second phase was contracted. Busta served as an ambassador for Doritos’ Blaze flavor, and hosted a nationwide competition to discover “blazing” new Hip-Hop talent.
Busta’s 25th anniversary concert sold out the Prudential Center arena in Newark, NJ, featured performers including Mariah Carey and A Tribe Called Quest, and garnered rave reviews from Billboard, XXL and VIBE.
Busta was the international ambassador for the launch of Burn Energy, an energy drink owned by the Coca-Cola Company.
Busta Rhymes recruited some heavy hitters for the Hot For The Holidays show including his old pals Puff Daddy, Redman, and Mary J. Blige.